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Privacy Policy

Last updated: 7th March 2025​

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Introduction

Sequity Limited ("Sequity," "we," "us," or "our") is committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant international laws.

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This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with our services, including our website (sequity.bio), social media channels, and any other platforms operated by Sequity.

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This Privacy Policy is designed to ensure transparency and compliance with UK and international data protection laws. By using our services, you acknowledge that you have read and understood this policy.

1. Information We Collect and Why We Need It

We collect and process the following types of personal information so we can operate our services, or send you content or services that you've requested, or opted in to receive:

  • Identification Data: Name, email address, role and organisational information, and any account credentials.

  • Communications Data: Records of correspondence, including emails and customer support interactions.

  • Technical Data: IP address, device information, browser type, and operating system.

  • Usage Data: Pages visited, time spent on our services, interactions with content, and referral sources.

  • Cookies and Tracking Technologies: See Section 6 for details on our use of cookies.

We will not collect any data that we do not need in order to service your request.

2. How We Collect Your Information

We collect personal data in the following ways:

  • Directly from you: When you register an account, subscribe to our services, contact us, or engage with our content.

  • Automatically: Through cookies, analytics tools, and log files when you use our website.

  • From third parties: Such as analytics providers (e.g., Google Analytics), social media platforms, and publicly available sources.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To provide and manage our services.

  • To personalise content and user experience.

  • To communicate with you, including responding to inquiries and customer support requests.

  • To send you updates, marketing materials, and promotional content (only if you have given consent).

  • To improve our website functionality and analyse trends.

  • To ensure security and prevent fraud or unauthorised access.

  • To comply with legal and regulatory obligations.

We will always request your opt in permission ahead of using your data for any other purpose. Your information will never be shared with any third parties and you can unsubscribe at any time via email or the unsubscribe link that you will find at the bottom of our emails.

4. How We Share Your Information

We do not sell or rent your personal data. However, we may share information with:

  • Service providers: Reputable and widely used third-party companies that help us operate our services (e.g., hosting providers, analytics tools, payment processors). These third-party service providers are carefully selected, and we take reasonable steps to ensure they comply with data protection laws. However, we cannot guarantee their absolute security. If a breach occurs within their service, we will take appropriate steps to notify affected users where required. Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, including adequacy decisions or Standard Contractual Clauses (SCCs) as required under UK GDPR.

  • Legal authorities: When required to comply with legal obligations, court orders, or law enforcement requests.

  • Business transfers: If Sequity undergoes a merger, acquisition, or asset sale, your data may be transferred as part of that transaction.

Our website may contain links to third-party sites. We are not responsible for their terms, privacy policies or content. Please review their terms before providing any data.

5. How Long We Keep Your Data

We retain personal data only as long as necessary for the purposes stated in this policy:

  • We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.

  • Account information: Retained for as long as your account is active.

  • Marketing data: Your information we use for marketing purposes will be kept with us until you notify us that you no longer wish to receive this information.

  • Legal compliance: Retained as required by applicable laws.

Once retention periods expire, we securely delete or anonymize your data.

6. Cookies and Tracking Technologies

Cookies are small pieces of data stored on your device (computer or mobile device). They provide information regarding the computer used by a visitor. Information from cookies will not identify you personally, but instead is statistical data.

 

We may use cookies where appropriate to gather information about your computer in order to assist us in improving our website. We may also gather information about your general internet use by using cookies. Our website may allow third-party advertisers to place cookies.

 

Cookies require your explicit consent, and you can manage your preferences via the settings on your computer to decline any cookies if you wish. This can usually be done within the “settings” section of your web browser.

 

If you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

7. Your Rights

Under UK GDPR and applicable laws, you may:

  • Request a copy of your personal data stored by us.

  • Request corrections to inaccurate data.

  • Request deletion of your data (subject to legal exceptions).

  • Object to processing based on legitimate interests.

  • Request a transfer of your data to another service.

  • If processing is based on consent, you can withdraw it at any time.

If you wish to raise a complaint on how we have handled your personal data you can contact us directly at hello@sequity.bio and we will investigate the matter.

If you are not satisfied with our response or believe that we’re not processing your data in accordance with the law you can complain to the Information Commissioner’s Office (ICO).

8. Updates to This Privacy Policy

We may update this policy from time to time. Significant changes will be communicated via email or website notifications. The date at the top of this document reflects the latest version.

9. Contact Us

For any questions or concerns regarding this Privacy Policy, contact us at: privacy@sequity.bio

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